Shop Blonde, Tone & Brighten

For hair that needs tonal balance.

Neutralises unwanted tones while supporting strength, moisture and shine.

Shampoos
Conditioners
Heat Protection
Styling + Finish
Toning
Travel Size
Protect + Finish
Style + Hold
Tools + Accessories
5 products

SHOP Ritual Bundles

Shop bundles
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Quick Buy
bombshell blonde shampoo

Gentle Toning Shampoo For Blonde, Grey And Highlighted Hair.

From $11.55
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bombshell blonde conditioner

Gentle Toning Conditioner For Softer, Cooler-Looking Blonde And Grey Hair.

From $14.40
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intense toning masque - slate

Intense Toning Masque For Smoky Silver, Ash And Cooler Blonde Tones.

From $35.20
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intense toning masque - violet

Intense Violet Toning Masque For Cooler Blonde, Grey And Highlighted Hair.

From $35.20
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intense toning masque - arctic

Intense Toning Masque For Very Light, Silver And Grey Hair.

$35.20

Salon Care, Made For Home

Hairdresser-developed care for results you can maintain.

Color, Keratin + Extension-SAFE

Considered care for treated hair.

Powered By Bioactive Keratin

Targeted support for stronger, healthier-looking hair.

SHOP BY HAIR NEEDS

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REPAIR + STRENGTHEN 10 products
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HYDRATE + NOURISH 8 products
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VOLUME + BODY 6 products
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CURL + TEXTURE CARE 6 products
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BLONDE + TONE 5 products
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SCALP + DETOX 2 products
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PROTECT + FINISH 7 products