This ritual is ideal for blonde, platinum, grey, silver, highlighted or lightened hair that develops unwanted yellow or golden tones between salon visits.

It helps maintain a cleaner, cooler and brighter-looking result while supporting softness, smoothness and shine.

No. This ritual deposits violet tone to help neutralize unwanted yellow and golden tones; it does not lighten the hair.

If your hair has strong orange or coppery warmth, violet alone may not provide the correction you need. A smoky or ash-toned product such as Intense Toning Masque – Slate, or a professional salon toner, may be more suitable.

Use the Violet Masque when your blonde, grey or highlighted hair begins to look yellow, golden or dull.

For most people, this may be once every one to two weeks. Very light or porous hair may require less frequent use because it can absorb violet pigment more quickly.

Let your hair’s tone guide you rather than using it automatically with every wash.

It can over-tone if the Violet Masque is used too frequently or left on for too long, particularly on very light, porous or highly sensitized hair.

For your first use, begin with three minutes and monitor the tone while it develops. Rinse once you have reached your desired result, then gradually increase the processing time during future applications if needed.

After shampooing, apply the Violet Masque evenly to clean, towel-dried hair. Leave for 3–10 minutes, depending on your desired result and the porosity of your hair, then rinse thoroughly.

The masque can be used in place of Bombshell Blonde Conditioner when you want a deeper toning treatment. Follow with conditioner only if your hair needs additional softness or slip.

Violet is the classic blonde-brightening option for softening unwanted yellow tones and maintaining a clean, cooler-looking blonde.

Arctic is best suited to very light blonde, silver or grey hair when an icier-looking result is desired.

Slate is designed for a smokier, ash-toned result and can be better suited to stronger yellow-orange warmth.

In simple terms:

Violet = clean, bright blonde
Arctic = icy cool
Slate = smoky ash

Violet is the classic blonde-brightening option for softening unwanted yellow tones and maintaining a clean, cooler-looking blonde.

Arctic is best suited to very light blonde, silver or grey hair when an icier-looking result is desired.

Slate is designed for a smokier, ash-toned result and can be better suited to stronger yellow-orange warmth.

In simple terms:

Violet = clean, bright blonde
Arctic = icy cool
Slate = smoky ash

For a quick tone boost:mix a small amount of Violet Masque with Bombshell Blonde Shampoo during wash day.

For stronger toning:use Violet Masque on its own for 3–10 minutes.

Yes. The products in this ritual are suitable for color-treated, keratin-treated and extension hair.

For extensions, apply conditioner, masque and oil mainly through the mid-lengths and ends, avoiding bonds or tape attachment areas. Because extension hair and highly lightened hair can absorb tone differently, test the Violet Masque on a small section first and begin with a shorter processing time.

After a keratin smoothing service, follow your hairdresser’s instructions about when to resume washing before beginning the ritual.